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Well Produced Videos Help Websites For Accountants Attract New Customers
If you’re one of the thousands of accounting professionals that has embraced websites for accountants as a marketing instruments for your firm then you’ve already taken one giant step towards marketing your firm. If you don’t already have a website you may consider yourself formally alerted. prospects don’t make use of the Yellow pages any more. Nowadays even comparatively unsophisticated prospects use the web instead. Specifically they look you up by doing a Google search for local accounting practices. Because your website is the first introduction many people will get when they start researching your business, you need to make a good first impression.
Here are four solid reasons to include video as part of your website content strategy…
1. A Personal Touch
Whenever possible, get a video on your site that shows you or members of your company in action. It’s easier than you think to condense important aspects of your practice into “sound bites”. Talk about your mission and have your staff share what they like about their jobs. By giving prospective customers and clients a glimpse of who you are, you’re already relating to your clients before ever meeting them. They aren’t just reading text on your site, they’re seeing the people that are behind your company and this helps to give you credibility. Having a face attached to the firm really helps you stand out from the crowd. A customer is more likely to do business with someone they feel they can trust from the get-go, rather than someone they don’t know anything about.
2. Videos as Learning Tools
Use your videos to provide online service demos. A quick video can really help your clients with simple tasks like using a file portal of filling out a tax organizer. A lot of the tools we use in the accounting business are scarey looking, but once you know what your doing they’re easy enough to use. A video can help you show this by providing simple, step by step instructions. This makes your potential clients and customers comfortable with your offerings from the moment they come to your site.
3. You’re a Tech Savvy CPA
You don’t want your prospective customers to think you’re stuck in the stone age– that your technology is outdated, and that you aren’t keeping up with the latest trends in your industry. Your website will be a reflection of this. Prospects won’t be impressed with your technical prowess if your website looks ten or fifteen years old. The reasonable assumption, which may or may not be a conscious one, is that an obsolete website is indicative of an obsolete accounting firm. By adding features like videos and images to your site you’re demonstrating that you utilize all the latest bells and whistles. First impressions can be everything online, because it’s easy for a prospective client to do another search and find another company if they don’t like what they see on your site the first time around. Don’t be sloppy about it. You don’t want to throw up just any old home-made video. If you want to keep your site looking professional, make sure you get the help of a professional when creating videos for your site. If your site has a fun and informal feel to it, then you can consider do-it-yourself videos, but I’d still suggest using a professional production service.
4. Video and Search Engine Optimization
The jury is still out on exactly how search engines are using video on websites to improve search rankings, but there seems to be evidence to support the notion that having videos on your site does help. While they may or may not boost your site rankings, videos have their own listings and these listings are frequently displayed on organic search engine results pages for basic web searches. This gives your page an extra chance to appear on a search page. Extra listings means more traffic to your website. A few tips are to use keywords in the title of your video, the tags and description. Sites like toprank.com suggest re-purposing your videos by embedding them in blog posts, and to encourage others to post your videos on their social media pages (Facebook, Twitter, etc).
The bottom line is: “content is king” when it comes to SEO. The mistake many website owners make when they are thinking about content is that they assume this relates only to written content. This just isn’t the case. You want to have lots of content, and lots of different kinds of content. Google tries really hard to discover and rank websites that offer superior content, and having a wide spectrum of content (text, images, and video) is one of the on-site factors they encourage. Think about unique ways you can mix video into your website, and start that camera rolling!
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